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Guide to Gay shops in London

Get some LGBTQ merch at one of these big gay shops in London.

You are going to purchase anyway, right? So why not support one of London’s gay retailers. Whether you need an outfit for Saturday night, some distractions for staying in, or a wardrobe full of festive fetish gear, then look no further than this selection of gay shops about town.

Clonezone Soho

An impressive collection of products, mostly tailored to gay men, including lube, sex toys, DVD’s (apparently there is still a market for porn on DVD! Who knew!), magazines, cloths and underwear, and novelty gifts! Also a store in Earl’s Court.

Clonezone Soho
35 Old Compton Street, London, W1D 5JX
E: info@clonezone.co.uk
W: Clonezone website

Prowler Soho

Prowler’s flagship store in Soho sells everything that Prowler is famous for selling, including porn, sex toys, and a range of LGBTQ DVDs and books. Prowler also has a wide selection of undies – including aussieBum, Pump!, Curbwear and BlueBuck.

Prowler Soho
5-7 Brewer Street, London, W1F 0RF
T: 020 7734 4031
W: Prowler website


Well-established gay male adult retailer who has now gone completely online, offering a massive range of sex toys, underwear, fetish wear, stimulants and more!

W: Esmale website


A bewildering array of undies, sex toys, gifts and fetish wear awaits the visitor to Fetch’s flagship store in Clapham, South London.

Arch 6, Voltaire Road, Clapham, London. SW4 6DH
T: 020 7819 9986
W: Fetch website

Fetish Freak

Fetish Freak has now moved to Oval in South London, and is a mine of fetish gear for every occasion – from leather to rubber, from masks and hoods, to footwear, collars, restraints and more. Also a made-to-measure service is available.

Fetish Freak
76 Bolton Crescent, Oval, London, SE5 0SE
T: 020 7091 0031
W: Fetish Freak website

Gay’s The Word

Easily London’s (and the UK’s for that matter) largest and most comprehensive Gay & Lesbian Bookshop. It was also the UK’s first and stocks an enormous range of books, plus magazines and DVDs, and hosts events. Often under threat of closure, make sure you stop by and buy when in London! It is also the bookshop featured in the movie “Pride” – and yes, it is actually in the film!

Gay’s the Word
66 Marchmont Street, London, WC1N 1AB
T: +44 20 7278 7654
E: sales@gaystheword.co.uk
W: Gay’s The Word website

Gear London

The hip London outpost of this Berlin store selling everything from sportswear to leather, rubber, urban gear and more.

Gear London
75 Great Eastern Street, London, EC2A 3HN
T: 020 7739 0292
W: Gear London website


Long-running (Est. 1991) gay fetish retailer, with a store packed with everything from fetish wear to BDSM furniture and restraints.

13a Bateman Street, Soho, London, W1D 3AF
T: 020 7226 0665
W: Regulation website

📷 Main photo: © PUMP! Underwear

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